It’s SOHO Yo!

The condo market in Ottawa is with out a doubt booming and there are ton of options. Some examples are 101 Richmond, 111 West and Qwest by Aschroft, 131 Holland and HOM by Domicile, Tribeca and Claridge Plaza by of course Claridge, the Merit by Charlesfort, Central Phases 1, 2 and 3 by Urban Capital and of course, my personal favourites, SOHO Parkway, SOHO Lisgar and SOHO Champagne.

For over 50 years, Mastercraft Starwood has developed, constructed, acquired and managed over 10,000 homes, townhouses, condominiums and hotels throughout Canada with a market value over $1.5 Billion. Mastercraft Starwood is the developer of Toronto’s finest boutique hotel, The SoHo Metropolitan Hotel, and Toronto’s first five-star hotel, The Hazelton Hotel.

Having developed in Ottawa in the past, Mastercraft Starwood in 2009 gave Ottawa their first taste of the “SOHO” brand with SOHO Parkway and like a drug we were hooked. With sleek modern architecture by Rod Lahey, hotel inspired amenities and standard finishes that crushed even the competitors top upgrades, it was a no brainer.  No one else was offering, Quatz counter tops, integrated appliances by AEG, Miela and Leibher, floor to ceiling windows, and marble bathrooms fit for the Las Vegas strip all in the same unit.  So when doors opened on opening night it was pandemonium.  Eager home buyers looking to get a piece of the action had been in line for hours and by the time the doors closed that evening, almost every unit had been spoken for.

Things were not much different in the spring of last year, when SOHO Lisgar was launched.  All of the dejected customers who were unable to get their hands on hotel inspired living in westboro, now had a second chance here to finally get one.  Again, SOHO Lisgar had the same high quality materials and standards demanded by their boutique hotel clientele – well heeled jet setters, movie and rock stars, and C-level executives (CEOs, CFOs, COOs) – who want living spaces equivalent to the comfort of their expensive homes. SOHO Lisgar was pretty much sold out by days end.  Demand is still so great that SOHO Lisgar has just released four more floors, which bring back all of the original floor plans from the initial launch date that were sold out.

So whats next for the SOHO brand?  SOHO Champagne and SOHO Italia, coming soon.  For more information on SOHO or to be registered for the exclusive launch of SOHO Champagne where only a 125 people will be invited and where the first 25 purchasers will receive an iPad 2, send me an email or give me a quick call.  Thanks for reading.  Have a great day!

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About tylerlaird
Having been born and raised in Ottawa, this city is more than my home, it is a part of who I am and the basis from which all other cities must be compared. I have watched it grow and progress in its size and over time I found myself naturally drawn to the different neighbourhoods, with their varying characters, layouts and styles. After earning a BA in Law from Carleton University, Tyler discovered a new passion, real estate. In 2010, he began to use his passion for Ottawa’s various housing styles and diverse neighbourhoods, to help many people find that place that they can call home.

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